Salesforce Agentforce Pricing in 2026

Further than nothing and nowhere near a programme, and the gap matters because the free allocation is the whole reason Salesforce shops start here. Salesforce's own Agentforce pricing help article states that customers on Enterprise Edition or above can get 100,000 Flex Credits for free with Salesforce Foundations. It is a starter allocation to test use cases, not a monthly grant that refills. Now the arithmetic, using only Salesforce's published rates: Flex Credits sell at $500 per 100,000 credits, so a credit is worth half a cent. An action costs $0.10, which is 20 credits. A conversation costs $2, which is 400 credits. So 100,000 free credits buys about 5,000 actions, or about 250 conversations, or roughly $500 of consumption. That is a pilot. Note too that Salesforce's Foundations product page quotes a larger headline figure covering Agentforce and Data 360 together, so confirm your org's actual entitlement with your AE rather than planning against any published number, including this one.

They are the same meter described two ways. Flex Credits are the consumption model: you buy blocks of 100,000 credits for $500. Salesforce then quotes two convenience rates on top of that, $0.10 per action and $2 per conversation, which resolve to 20 credits and 400 credits respectively. Per-conversation pricing is aimed at customer-facing agents where a conversation is the natural unit; per-action is the underlying meter. Separately, the $5/user/month Agentforce User License is not an alternative to credits -- Salesforce states it requires Flex Credits, and it covers metered employee usage against a limited set of CRM objects. The two add-on tiers are the unmetered option: Agentforce Add-ons at $125/user/month for unmetered employee agent usage, and Agentforce Industries Add-ons at $150/user/month which layer industry-specific AI on top.

Agentforce 1 is Salesforce's bundled edition, published as 'from $550 user/month', and it packages the Agentforce add-on together with 2.5 million Flex Credits a year per org. It targets teams that want a single line item rather than a base licence plus add-ons plus credit top-ups. Whether it saves money depends entirely on your consumption, and you can test that with published figures: Sales Cloud Core is $195/user/month and the Agentforce add-on is $125/user/month, which is $320 per user per month before any credits. Whether the remaining $230 of headroom is worth it comes down to how many credits you would otherwise buy at $500 per 100,000. Below heavy usage, the bundle is a simplicity play rather than a cost play. And treat the $550 as a floor: Salesforce publishes it with the word 'from'.

If you are on Salesforce Enterprise Edition or above, burn the free Foundations credits first: it costs nothing and it will tell you whether the native agent handles your use case. But size the pilot honestly, because roughly 250 conversations of free allowance will not answer whether Agentforce can carry sustained outbound. If it cannot, a dedicated AI SDR is the second source, and both publish prices you can budget against: AiSDR Explore at $900/mo for 800 researched contacts, or 11x Alice Growth from $3,750/mo for 2,000 new prospects. If you are not on Salesforce at all, do not evaluate Agentforce; it is entirely Salesforce-native and has no standalone value. The decision here is rarely about which AI is better. It is about your org edition and your tolerance for CRM lock-in.