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11x Pricing in 2026

Independent Verdict

11x Alice is the premium autonomous AI SDR, and unlike Outreach, Gong or Nooks it tells you what the entry ticket costs: from $3,750/mo billed annually, for up to 5 end users and 2,000 new prospects a month. That is expensive next to AiSDR Explore ($900/mo) or Regie.ai's $49/mo self-serve Pro tier, and a chunk of the premium buys infrastructure rather than intelligence -- 11x runs and warms the sending mailboxes for you, with domain setup, inbox rotation and monitoring included. Note the billing axis: Alice is metered by new prospects per month, not by sends, so a tight ICP that gets worked hard costs the same as a loose one. The math works for high-ACV deals where 2,000 well-chosen prospects a month is a real target. Below that, you are paying for headroom you will not use.

From $3,750
/mo Alice Growth
Public pricing
per ai worker
September 2026
last verified

Pricing Tiers

PlanPriceUnitDetails
Alice Growth (outbound)From $3,750/mo billed annuallyUp to 5 end users. 2,000 new prospects/mo. Managed mailboxes with warmup and rotation, bi-directional CRM sync.
Alice Pro (outbound)Custombilled annuallyUp to 10 end users. 5,000 new prospects/mo. Adds multi-language outreach (105+).
Alice Enterprise (outbound)Customannual or multi-yearUnlimited end users. 10,000+ prospects/mo. SSO, custom DPA and SLA, dedicated CSM.
Julian Chat Growth (inbound)From $2,417/mo billed annuallyInbound lead qualification by chat. 3,000 chats/mo.
Julian Voice Growth (inbound)From $5,333/mo billed annuallyInbound lead qualification by voice. 2,000 calls/mo.

Source: https://www.11x.ai/products/alice/pricing | September 2026

What Changed in 2026

Two things worth knowing. First, 11x now publishes Growth-tier pricing for both products rather than gating everything behind a demo: Alice from $3,750/mo, and Julian from $2,417/mo for chat or $5,333/mo for voice, all billed annually, with Pro and Enterprise custom-quoted. Second, Julian is not what its 'AI AE' billing suggests -- 11x positions it as real-time inbound lead qualification, metered by chats or calls per month, so it sits on the other side of the funnel from Alice rather than downstream of her. 11x also states no setup or implementation fees at any tier, annual billing by default, and 2-3 year commitments with discount tiers on Pro and Enterprise. Source: 11x.ai/products/alice/pricing, 11x.ai/products/julian/pricing and docs.11x.ai, verified September 2026.

Key Features

  • ✓Alice AI SDR (outbound)
  • ✓Julian inbound qualification (chat + voice)
  • ✓Managed mailboxes with warmup
  • ✓Published Growth-tier pricing

Integration Depth

SalesforceNative
HubSpotAPI
OutreachAPI
SalesloftAPI
ApolloNot supported
GongAPI

Who It Is For

  • +Enterprise B2B SaaS, fintech, or services companies with ACV above $20K that can genuinely feed 2,000 new prospects a month.
  • +Companies that want a fully autonomous AI SDR with no human approval in the sending loop.
  • +Teams that do not want to own email-sending infrastructure: mailbox provisioning, warmup, rotation and monitoring are included.
  • +Salesforce Enterprise shops wanting AppExchange native integration.
  • +Teams who also have an inbound qualification gap, since Julian is priced separately and covers chat or voice.

Who It Is Not For

  • -SMB companies with ACV under $15K -- the cost per meeting math does not work at low ACV.
  • -Teams under roughly $3,750/mo of outbound budget: that is 11x's published Growth floor, and there is no cheaper tier.
  • -Teams that need monthly billing -- 11x bills annually by default.
  • -Anyone whose real prospect volume is a few hundred a month. You would pay the 2,000-prospect Growth price regardless.
  • -Non-Salesforce HubSpot shops -- 11x integration with HubSpot is via API, not native.

Compare Alternatives

Artisan (Ava)
The same autonomous AI BDR pitch at a fraction of the entry price: Artisan publishes Intern at $280/mo and Employee at $660/mo on credit-based tiers, with Enterprise custom.
AiSDR
Per-researched-contact step-down from $250/mo (Solo) to $900/mo (Explore). Explore is roughly a quarter of Alice's floor and offers a human-in-the-loop option. Better for teams not ready for full autonomy.
Salesforce Agentforce
For Salesforce Enterprise+ shops, the free Salesforce Foundations credit allocation is the zero-cost starting point before you evaluate 11x.
Pricing models explainedROI calculatorReply rate benchmarks

Frequently Asked Questions

What is 11x Alice and how much does it cost?▼
Alice is 11x's outbound AI SDR. She identifies target accounts from signal data, enriches contact information, composes personalised outreach, handles reply qualification, and books meetings on your AE's calendar, without human approval in the loop. 11x publishes the entry price: Alice Growth starts from $3,750/mo, billed annually, covering up to 5 end users and 2,000 new prospects a month, with 11x-managed Gmail mailboxes (domain setup, warmup, inbox rotation, monitoring) and bi-directional CRM sync included. Pro raises the allowance to 10 users and 5,000 prospects a month and adds multi-language outreach; Enterprise is unlimited users and 10,000+ prospects with SSO, a custom DPA and SLA, and a dedicated CSM. Both are custom-quoted. Note the metering: Alice is priced per new prospect per month, not per send. Verified September 2026 against 11x.ai/products/alice/pricing.
What is 11x Julian, and is it an AI account executive?▼
Not really, despite how the category talks about it. 11x positions Julian as real-time inbound lead qualification: it works the leads arriving at you, by chat or by voice, rather than progressing deals Alice has already opened. It is priced and metered accordingly, by conversation volume rather than by pipeline. Julian Chat Growth starts from $2,417/mo for 3,000 chats a month; Julian Voice Growth starts from $5,333/mo for 2,000 calls a month; both are billed annually, with Pro and Enterprise custom-quoted. Julian can be added to any Alice plan. Verified September 2026 against 11x.ai/products/julian/pricing.
Is Alice worth it at $3,750/mo? The arithmetic.▼
Work it through with the published allowance. At 2,000 new prospects a month and a 1% prospect-to-meeting rate (reasonable for signal-triggered outbound), Alice yields 20 meetings a month: $3,750 divided by 20 is $188 per meeting. At a 0.5% rate, 10 meetings at $375 each. Compare a fully-loaded human SDR at $130,000/yr ($10,833/mo) booking 15 meetings a month: $722 per meeting. So on raw cost per meeting, Alice Growth beats that human anywhere above about five meetings a month. Then apply the quality adjustment: AI-booked meetings convert to qualified opportunities at roughly 15% against roughly 25% for human-booked, so you need about 1.7 times the AI meeting volume to land the same pipeline. Every input here is on this page: swap in your own reply rate and SDR cost and the comparison moves.
What does 11x onboarding involve?▼
11x states there are no setup or implementation fees at any tier, and that onboarding and support are included from Growth up, with tailored onboarding at Pro and a dedicated CSM plus a forward-deployed engineer at Enterprise. The gating items are not commercial, they are operational: 11x provisions and warms the sending mailboxes and domains for you, and warmup takes real calendar time before volume can ramp, so do not plan on full send volume in week one. The other dependency is your own CRM data: Alice's targeting quality is bounded by the account and contact data she syncs against. 11x does not publish a timeline, and we are not going to invent one -- ask for the ramp schedule in writing as part of the quote.