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Apollo.io Pricing in 2026

Independent Verdict

Apollo.io is the most credible all-in-one alternative to the Clay + AI SDR stack, especially after the March 2026 AI Assistant launch. At $79/user/mo Professional (annual), you get Apollo's 275M+ contact database, sequences, AI-powered message generation, and the new AI Assistant in one tool. The Marketing Ops Agent at $25K/yr adds enterprise-grade AI scoring and signal tracking. Apollo is not as autonomous as 11x or Artisan for fully hands-off outbound, but it is the best public-pricing self-serve option for teams wanting data + sequences + AI in one platform.

$49
/user/mo Basic
Public pricing
per seat
April 2026
last verified

Pricing Tiers

PlanPriceUnitDetails
Free$0100 email credits/mo, basic sequences.
Basic$49/user/mo annual$59 monthly. Core AI features.
Professional$79/user/mo annual$99 monthly. Full AI Assistant.
Organization$119/user/mo annual$149 monthly. 3-user minimum.
Marketing Ops Agent$25,000/yrEnterprise add-on. AI scoring + signal tracking.

Source: https://www.apollo.io/pricing | April 2026

What Changed in 2026

March 2026: Apollo launched its AI Assistant, which the company described as the 'first fully agentic GTM operating system.' The AI Assistant allows reps to run outbound workflows from natural-language prompts inside Apollo -- identifying targets, enriching contacts, generating personalised messages, and launching sequences. The Marketing Ops Agent ($25K/yr on Enterprise tier) adds AI account scoring and signal-tracking capabilities on top. Apollo's March 2026 launch directly challenges the Clay + AiSDR stack by converging data, AI, and sending into one platform. Source: apollo.io pricing page, March 2026 product launch announcement.

Key Features

  • ✓March 2026 AI Assistant
  • ✓Marketing Ops Agent
  • ✓Contact database 275M+
  • ✓Sequences + AI scoring

Integration Depth

SalesforceAPI
HubSpotAPI
OutreachAPI
SalesloftAPI
ApolloNative
GongAPI

Who It Is For

  • +SMB to mid-market teams wanting data + sequences + AI in one platform with transparent public pricing.
  • +Teams that were evaluating Clay + AiSDR and want a simpler one-vendor alternative.
  • +Self-serve buyers who want to start free (100 email credits/mo) and scale up without a sales conversation.
  • +Teams comfortable with Apollo's proprietary database (275M+ contacts) rather than Clay's multi-source enrichment.
  • +Enterprise teams wanting the Marketing Ops Agent ($25K/yr) for AI scoring and signal tracking at scale.

Who It Is Not For

  • -Teams wanting the most comprehensive B2B data (Clay's 200+ source multi-provider approach wins on breadth).
  • -Companies wanting fully autonomous AI SDR with no human approval loop -- Apollo AI Assistant still requires human review of sequences before launch.
  • -Teams on a free tier that need more than 100 email credits/month -- Apollo's free tier is limited.
  • -Teams in markets where Apollo's database coverage is weaker (APAC, non-English-speaking markets).

Compare Alternatives

Clay
Clay wins on data breadth (200+ sources vs Apollo proprietary database). The Clay + Apollo combination is a common stack for teams wanting best-of-both.
AiSDR
AiSDR at $900/mo is the autonomous-sending alternative. Apollo AI Assistant still requires human-in-the-loop sequence approval for most users.
Regie.ai
Regie.ai at $180-$499/user/mo is the per-user alternative with stronger autonomous Auto-Pilot mode and built-in parallel dialer.
Pricing models explainedROI calculatorReply rate benchmarks

Frequently Asked Questions

What is Apollo's March 2026 AI Assistant?▼
Apollo launched its AI Assistant in March 2026, positioning it as the 'first fully agentic GTM operating system.' The AI Assistant enables reps to run outbound workflows using natural-language instructions within the Apollo platform. You can tell the assistant 'find 50 VP of Sales at Series B fintech companies that hired a new SDR in the last 30 days, enrich their LinkedIn, draft a personalised cold email sequence based on their hiring signal, and launch to sequence.' The assistant chains Apollo's existing data and sequence capabilities into an agentic workflow. Available on Professional ($79/user/mo) and Organization ($119/user/mo) tiers.
What is Apollo's Marketing Ops Agent?▼
The Marketing Ops Agent is a $25,000/yr add-on available on Apollo's Enterprise tier (Organization plan + Enterprise agreement). It adds AI-powered account scoring based on behavioral signals and technographic data, automated ICP scoring across the Apollo database, signal tracking (job changes, funding events, hiring signals, technology adoption) at enterprise scale, and dynamic list-building based on real-time signal changes. It targets RevOps and Marketing Ops leaders who want to automate the 'who do we outbound to' layer of the pipeline. Available since the March 2026 launch.
How does Apollo compare to Clay for B2B data enrichment?▼
Apollo and Clay serve different enrichment needs. Apollo's strength is its proprietary database (275M+ contacts, 70M+ companies) with good coverage for North American B2B SaaS, fintech, and services. Clay's strength is its 200+ enrichment provider marketplace -- it pulls from Clearbit, ZoomInfo, Lusha, Cognism, PeopleDataLabs, and 190+ other sources, then waterfalls through them for the best hit rate. Clay wins on global coverage breadth and custom enrichment logic. Apollo wins on cost (enrichment is included in the subscription) and simplicity (one tool vs two). The March 2026 AI Assistant makes Apollo more competitive against Clay + AiSDR stacks at SMB pricing.
Is Apollo's free tier actually useful?▼
Apollo's free tier gives 100 email credits per month, basic filtering, basic sequences, and limited AI features. For a solo founder testing outbound at very low volume (under 50 emails/month), it is genuinely useful for up to 30-60 days. For any meaningful outbound programme, the 100-credit limit is hit within days. The Basic plan at $49/user/mo (annual) adds unlimited email sends from Apollo's sequences, more credits, and the core Apollo feature set. Most users land on Professional at $79/user/mo (annual) once they see the AI Assistant value.