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AI SDR ROI Calculator (2026)

Independent multi-vendor ROI calculator. Your inputs, industry benchmarks, honest math.

All figures use publicly available vendor pricing and 2026 industry benchmark data (Instantly, SalesHive, Salesmotion). No vendor assumptions are baked in.

Your Outbound Inputs

5005,000 contacts/mo50,000
0.5%15%
20%80%
10%60%
5%40%
5%60%
$
$/mo
meetings/mo

Estimated Pipeline

$270K
estimated annual closed revenue
200
Replies/mo
25
Meetings/mo
4
Opportunities/mo
$22.5K
Closed/mo ($)

Cost Per Meeting: Vendor Comparison

At 25 AI-booked meetings/mo (your inputs) vs 15 human SDR meetings/mo

Human SDR ($130K/yr fully loaded)$722/meeting
AiSDR Solo ($250/mo, 200 contacts)$10/meeting
AiSDR Explore ($900/mo, 800 contacts)$36/meeting
AiSDR Scale ($2,500/mo, 2,500 contacts)$100/meeting
Clay Launch + AiSDR Solo ($185 + $250/mo)$17/meeting
Apollo Professional 3 seats ($237/mo)$9/meeting
11x Alice Growth (from $3,750/mo, 2K prospects)$150/meeting
Artisan Ava Employee ($660/mo, 30K credits)$26/meeting

Note: AI-booked meetings convert to opportunities at ~15% vs ~25% for human-booked (Salesmotion/MarketBetter 2026). The adjusted pipeline quality difference means you need roughly 1.7x AI meetings to match human pipeline. Adjust meeting-to-opportunity rate above to model this.

Methodology

Reply rate benchmarks: Instantly 2026 Cold Email Benchmark Report. Platform-wide average: 3.43%. Cold list (no signal): 1-2%. Signal-triggered (job change, funding, hiring, tech adoption): 4-8%. Default calculator value: 4% (mid-band signal-triggered).

Positive reply to meeting rate: Approximately 40-60% of replies are positive (interested vs unsubscribe vs out-of-office). Meeting booking rate from positive replies: 25-50% depending on ICP and offer quality. Calculator uses 50% positive rate x 25% meeting booking = 12.5% of all replies become meetings.

Meeting to opportunity conversion: AI-booked meetings convert to qualified opportunities at approximately 15% (Salesmotion 2026, MarketBetter 2026 data). Human-booked meetings: approximately 25%. Calculator applies the 15% AI conversion rate by default.

Fully-loaded human SDR cost: $98,000-$173,000/year (SalesHive 2026, Prospect AI 2026). Components: $65K base salary + $16K benefits (25% of base) + $9K tools (CRM, enrichment, dialer) + $18K management overhead (20% of total comp) + $20K recruiting (first-year allocation) + $14K turnover allowance. Calculator default: $130,000/yr ($10,833/mo) producing 15 meetings per month.

Vendor pricing data: every vendor cost in this calculator is a published figure read off that vendor's own pricing page, verified September 2026. 11x Alice Growth enters as its published floor of $3,750/mo (billed annually, 2,000 new prospects a month), so treat the result as a best case for that line. Vendors that publish no price -- Outreach, Gong and Nooks -- are deliberately absent from the vendor list rather than represented by an estimate, because a guess at an undisclosed price would silently drive every number below it.

All 13 vendorsPricing modelsReply rate benchmarks