AI SDR ROI Calculator (2026)
Independent multi-vendor ROI calculator. Your inputs, industry benchmarks, honest math.
All figures use publicly available vendor pricing and 2026 industry benchmark data (Instantly, SalesHive, Salesmotion). No vendor assumptions are baked in.
Your Outbound Inputs
Estimated Pipeline
Cost Per Meeting: Vendor Comparison
At 25 AI-booked meetings/mo (your inputs) vs 15 human SDR meetings/mo
Note: AI-booked meetings convert to opportunities at ~15% vs ~25% for human-booked (Salesmotion/MarketBetter 2026). The adjusted pipeline quality difference means you need roughly 1.7x AI meetings to match human pipeline. Adjust meeting-to-opportunity rate above to model this.
Methodology
Reply rate benchmarks: Instantly 2026 Cold Email Benchmark Report. Platform-wide average: 3.43%. Cold list (no signal): 1-2%. Signal-triggered (job change, funding, hiring, tech adoption): 4-8%. Default calculator value: 4% (mid-band signal-triggered).
Positive reply to meeting rate: Approximately 40-60% of replies are positive (interested vs unsubscribe vs out-of-office). Meeting booking rate from positive replies: 25-50% depending on ICP and offer quality. Calculator uses 50% positive rate x 25% meeting booking = 12.5% of all replies become meetings.
Meeting to opportunity conversion: AI-booked meetings convert to qualified opportunities at approximately 15% (Salesmotion 2026, MarketBetter 2026 data). Human-booked meetings: approximately 25%. Calculator applies the 15% AI conversion rate by default.
Fully-loaded human SDR cost: $98,000-$173,000/year (SalesHive 2026, Prospect AI 2026). Components: $65K base salary + $16K benefits (25% of base) + $9K tools (CRM, enrichment, dialer) + $18K management overhead (20% of total comp) + $20K recruiting (first-year allocation) + $14K turnover allowance. Calculator default: $130,000/yr ($10,833/mo) producing 15 meetings per month.
Vendor pricing data: All vendor pricing from public sources as of April 2026. Contact-sales vendor estimates (11x, Artisan) triangulated from Vendr, G2, MarketBetter, Landbase 2026 data. Not vendor quotes. Verify before purchasing.