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Clay Pricing in 2026

Independent Verdict

Clay is data + workflow tooling, not an autonomous AI SDR. After the 11 March 2026 reset, it is $185/mo Launch (2,500 Data Credits, 15K Actions) up to $495/mo Growth (6K Data Credits, 40K Actions). Data costs dropped 50-90% in the same reset. Best paired with an AI SDR (AiSDR, Regie.ai, 11x) or with Salesforce/HubSpot native AI agents on top, not as a standalone SDR replacement. Clay does not send outbound -- it enriches, scores, and routes.

$185
/mo Launch
Public pricing
consumption credits
April 2026
last verified

Pricing Tiers

PlanPriceUnitDetails
Free$0/mo100 Data Credits, 500 Actions
Launch$185/mo2,500 Data Credits, 15K Actions. $167/mo annual.
Growth$495/mo6,000 Data Credits, 40K Actions. $446/mo annual.
EnterpriseCustom20K+ accounts, annual commitment.

Source: https://www.clay.com/pricing | April 2026

What Changed in 2026

On 11 March 2026, Clay replaced the old Starter/Explorer/Pro plan structure with Free/Launch/Growth/Enterprise. Data costs dropped 50-90% via vendor negotiation passed through to customers. Actions were split out from Data Credits as a separate metering unit. The Free tier is now genuinely useful: 100 Data Credits and 500 Actions per month. Most comparison posts still cite the old plans -- the March 2026 reset is a clear freshness slot. Source: clay.com pricing page + Landbase, Salesmotion, Cleanlist, Warmly, Docket 2026 dated breakdowns.

Key Features

  • ✓200+ data sources
  • ✓Claygent AI research
  • ✓Signal aggregation
  • ✓CRM push

Performance claim

8-14% signal-triggered (vendor-claimed)

Vendor-claimed. Not independently verified.

Integration Depth

SalesforceNative
HubSpotNative
OutreachAPI
SalesloftAPI
ApolloAPI
GongNot supported

Who It Is For

  • +Teams wanting best-in-class data enrichment from 200+ sources for outbound list building.
  • +RevOps leads who want to build custom signal-triggered workflows without engineering resources.
  • +Companies pairing Clay with a dedicated sending tool (AiSDR, Regie.ai, Outreach) as the data layer.
  • +Startups on Clay Launch ($185) who do manual sending to stay lean.
  • +Salesforce/HubSpot shops wanting deep CRM enrichment with native integration.

Who It Is Not For

  • -Teams wanting a fully autonomous AI SDR that sends, replies, and books meetings by itself.
  • -Teams with no dedicated sending tool -- Clay alone does not complete the outbound loop.
  • -Very small volumes under 500 contacts/month where the free tier may be sufficient.
  • -Voice/dialer-first teams -- Clay has no voice capability.

Compare Alternatives

AiSDR
Clay + AiSDR is the canonical data+send stack. AiSDR handles autonomous sending on Clay-enriched lists.
Apollo.io
Apollo converges on the same shelf as Clay post-March 2026 AI Assistant launch. Cheaper for SMB at $49-$79/user/mo.
11x
Clay + 11x Alice is the enterprise data+autonomous-worker stack. 11x at $5K/mo adds full autonomous SDR on Clay lists.
Pricing models explainedROI calculatorReply rate benchmarks

Frequently Asked Questions

What changed with Clay pricing in March 2026?▼
Clay restructured plans on 11 March 2026. The old Starter/Explorer/Pro plans were replaced with Free/Launch/Growth/Enterprise. Key changes: (1) Data costs dropped 50-90% via Clay renegotiating marketplace data provider rates and passing savings through; (2) Actions were split from Data Credits as a separate metering unit; (3) the Free tier now includes 100 Data Credits and 500 Actions per month. The Launch plan at $185/mo (or $167/mo annual) is the new entry point for self-serve teams.
What is the difference between Clay Data Credits and Actions?▼
As of the March 2026 reset, Clay uses a dual-credit model. Data Credits are consumed when you call a data enrichment source from the marketplace (e.g., company firmographics, contact email lookup, LinkedIn enrichment). Actions are consumed for platform operations like running a workflow, triggering a Claygent AI research task, or pushing data to a CRM. Both reset monthly. Launch ($185/mo) gives 2,500 Data Credits and 15K Actions per month.
Does Clay replace a dedicated AI SDR?▼
No. Clay is a data + workflow platform, not an autonomous SDR. Clay does not send email or LinkedIn messages by itself. The canonical 2026 stack is Clay (data + signal enrichment) paired with a sending tool: AiSDR or Regie.ai for automated sending, or Outreach/Apollo for human-reviewed sequences. 11x and Artisan have their own enrichment layers but often sit on top of Clay-enriched lists as well.
How does Clay compare to Apollo's March 2026 AI Assistant?▼
Apollo's March 2026 AI Assistant positions Apollo as a converging alternative to the Clay + sending tool stack. Apollo now combines contact database (275M+), sequences, and an agentic AI layer in one platform, whereas Clay + AiSDR/Regie is a two-vendor stack. Apollo's free tier has 100 email credits/mo; Professional at $79/user/mo has full AI Assistant access. Clay wins on data breadth (200+ sources vs Apollo's proprietary database) and workflow flexibility. Apollo wins on all-in-one convenience and price at SMB scale.