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HubSpot Breeze Prospecting Pricing in 2026

Quick answer

How much does the HubSpot Breeze Prospecting Agent cost?

$1 per qualified lead recommended for outreach (100 HubSpot Credits at $10 per 1,000). HubSpot switched Breeze Prospecting to outcome-based pricing on 14 April 2026, so you are charged only when the agent recommends a qualified lead -- not per contact enrolled. It runs inside a paid Sales Hub edition: Starter $15/seat/mo, Professional $90/seat/mo, or Enterprise $150/seat/mo (annual billing). HubSpot's product documentation describes 14 days of free access, beginning when you publish your first play. Verified September 2026 against HubSpot's product page and knowledge base.

Independent Verdict

HubSpot's 14 April 2026 pivot to $1 per qualified lead for Breeze Prospecting Agent is the most disruptive pricing move in the AI sales agent category this year. Outcome-based pricing -- you only pay when the agent identifies a qualified contact for outreach -- is a fundamentally different risk profile from the per-seat or per-message models of competitors. The catch: it requires a Sales Hub seat (the agent is available from the Starter edition at $15/seat/mo annual, through Professional at $90/seat/mo and Enterprise at $150/seat/mo) and is entirely HubSpot-native. If you are on HubSpot Sales Hub, the $1/lead model is the lowest-risk AI SDR entry point in the market. If you are not on HubSpot, there is no reason to evaluate Breeze Prospecting.

$1.00
/qualified lead
Public pricing
per qualified lead
September 2026
last verified

Pricing Tiers

PlanPriceUnitDetails
Breeze Prospecting Agent$1.00/qualified leadPost 14 April 2026 outcome-based pricing. Runs on HubSpot Credits at $0.010 each ($10 per 1,000). 14 days free from your first published play.
Sales Hub Starter$15/seat/mo annualEntry edition with Breeze Prospecting access. $20/seat monthly.
Sales Hub Professional$90/seat/mo annual$100/seat monthly. Adds full sales automation.
Sales Hub Enterprise$150/seat/moAdvanced controls + custom limits.

Source: https://www.hubspot.com/products/sales/ai-prospecting-agent | September 2026

What Changed in 2026

On 14 April 2026, HubSpot announced the shift from a recurring per-contact monthly fee model for Breeze Prospecting Agent to $1 per qualified lead recommended for outreach. This is outcome-based pricing: HubSpot only charges when the AI agent identifies and recommends a real qualified prospect for the sales rep to reach out to. HubSpot Credits are the payment mechanism: $10 per 1,000 credits, with qualified leads consuming credits at the $1 rate. On the trial, go by the product documentation: it describes 14 days of free access, beginning when you publish your first play, after which the agent turns itself off and any further use draws on credits. Longer trial lengths quoted elsewhere date from the April launch marketing. Source: hubspot.com/products/sales/ai-prospecting-agent and knowledge.hubspot.com, verified September 2026.

Key Features

  • ✓$1/qualified lead outcome-based
  • ✓14 days free from first published play
  • ✓Native HubSpot integration
  • ✓AI prospecting research

Integration Depth

SalesforceNot supported
HubSpotNative
OutreachNot supported
SalesloftNot supported
ApolloNot supported
GongNot supported

Who It Is For

  • +HubSpot Sales Hub customers on any paid edition -- the agent is available from Starter ($15/seat/mo annual) through Professional and Enterprise.
  • +SMB founders wanting the lowest-risk AI SDR entry point: $1/lead on top of a Starter seat.
  • +Teams that want outcome-based pricing -- only pay for qualified leads identified, not for seats or messages.
  • +HubSpot customers who want native AI prospecting without a separate vendor contract.

Who It Is Not For

  • -Non-HubSpot shops -- Breeze Prospecting Agent is entirely HubSpot-native. No standalone version.
  • -Salesforce customers -- there is no HubSpot/Salesforce integration for Breeze Prospecting.
  • -Teams wanting autonomous full-funnel AI (identify + enrich + send + reply + book) -- Breeze handles identify and recommend, but the rep still sends and replies.
  • -High-volume outbound teams -- at $1/qualified lead, high lead volumes can add up quickly vs per-message models.

Compare Alternatives

Salesforce Agentforce
The comparable CRM-native AI agent, for Salesforce shops only. Salesforce Foundations includes a free starter credit allocation for Enterprise Edition and above.
AiSDR
If you want a dedicated AI SDR beyond HubSpot's identify-only layer: AiSDR at $900/mo adds autonomous sending + reply handling on top.
Apollo.io
Apollo at $79/user/mo integrates with HubSpot via API and adds a full AI SDR layer including sequences, AI Assistant, and its own database.
Pricing models explainedROI calculatorReply rate benchmarks

Frequently Asked Questions

What changed with HubSpot Breeze Prospecting pricing on 14 April 2026?▼
Before 14 April 2026, Breeze Prospecting Agent was available on a per-contact monthly recurring fee model. The 14 April 2026 announcement moved the pricing to $1 per qualified lead recommended for outreach. This is a shift from usage-based subscription pricing to outcome-based pay-per-result pricing. Qualified lead is defined by HubSpot's AI: a contact that matches your ICP criteria and has buying signals indicating outreach potential. If the AI does not identify a qualified lead, you pay nothing. This is a category-shifting move -- no other major AI sales agent vendor has publicly adopted outcome-based pricing at this level.
How do HubSpot Credits work for Breeze Prospecting?▼
HubSpot Credits are the payment mechanism for Breeze and other AI features across the HubSpot platform. Credits are purchased at $10 per 1,000 credits. Breeze Prospecting Agent charges credits at the rate of $1 per qualified lead recommended for outreach -- so 1,000 credits ($10) gives you 100 qualified leads recommended. Credits are shared across HubSpot AI features. Some paid Sales Hub subscriptions include a monthly credit allocation; usage beyond the allocation is billed at the $10/1,000 rate. The free-access period covers credits sufficient to test the agent.
Is HubSpot Breeze Prospecting Agent a replacement for a dedicated AI SDR?▼
Not a full replacement. Breeze Prospecting Agent identifies and recommends qualified contacts for outreach -- it is the 'identify' stage of the AI SDR workflow. The rep still composes and sends the outreach (or uses another tool for that). A full AI SDR like AiSDR, 11x, or Artisan autonomously identifies + enriches + sends + handles replies + books meetings. Breeze Prospecting is the best available option for HubSpot Sales Hub customers wanting an AI-assisted prospecting layer before they are ready for a full autonomous AI SDR. At $1/qualified lead, it is also the cheapest risk-adjusted entry point in the category.
How does HubSpot Breeze Prospecting compare to Salesforce Agentforce for HubSpot users?▼
HubSpot users should not evaluate Salesforce Agentforce -- it is exclusively Salesforce-native. For HubSpot Sales Hub customers, the comparison is Breeze Prospecting ($1/qualified lead) vs a dedicated AI SDR (AiSDR at $900/mo, Regie.ai Pro at $49/mo). At low to moderate outbound volumes, Breeze at $1/lead is almost certainly cheaper than AiSDR Explore ($900/mo). At high volumes (10,000+ qualified leads per month identified), the $10,000+/mo in Credits cost far exceeds AiSDR Scale pricing ($2,500/mo for 2,500 AI-researched contacts). The break-even depends on your specific volume and ICP match rate.