Vol. I -- April 2026 -- aiagentforsales.com

AI Agent for Sales: 13 Vendors Compared, with Real Public Pricing (April 2026)

Per-message, per-seat, per-qualified-lead, per-conversation. From $1 per qualified lead (HubSpot Breeze Prospecting) to $550 per user per month (Salesforce Agentforce 1) to $5,000 per month per AI worker (11x Alice). Plus the math against a $98K-$173K fully-loaded human SDR. Independent, dated, and sourced.

The honest 2026 picture (22% / 45% / 2%)

22%fully replaced human SDRs with AI45%run hybrid AI + human models2%successful pure-AI-SDR deployments that stuck

Source: Salesmotion, Topo, Indie Hackers 2026 industry surveys

Vendors compared

April 2026

With public pricing

out of 13

Lowest public unit price

per qualified lead

$550

Highest enterprise tier

/user/mo + platform fee

Sales Pipeline Calculator

Plug in your numbers. See estimated annual pipeline vs cost per meeting across vendor tiers.

Your Numbers

Monthly outbound volume

5005,000 msgs/mo50K

Reply rate (4% = signal-triggered benchmark)

0.5%4%12%

Average ACV

Close rate

Pipeline Forecast

$22K

estimated annual closed revenue

200

replies/mo

meetings/mo

opportunities/mo

Cost per meeting booked

Human SDR ($130K/yr fully loaded)$722

AiSDR Explore ($900/mo)$36

Regie.ai 3-seat AI SEP ($540/mo)$22

Clay Launch + send tool ($685/mo est.)$27

Full multi-vendor comparison with opportunity conversion at ROI Calculator

13-Vendor Pricing Matrix

Public pricing clearly differentiated from contact-sales estimates. Sorted by category.

Last verified April 2026

Vendor	Category	Pricing Model	Headline Price	Availability	Seat Min	Best For	Profile
C Clay	Outbound	consumption credits	$185/mo Launch	Public pricing	-	Data enrichment + workflow tooling. Pair with AI SDR for sending.	View
A AiSDR	Outbound	per message	$900/mo Explore	Public pricing	-	SMB/mid-market. Predictable per-message volume. Unlimited seats.	View
R Regie.ai	Outbound	per seat	$180/user/mo AI SEP	Public pricing	5-10 seats	Established SDR teams of 5+ wanting per-user predictability with dialer.	View
1 11x	Pipeline	per ai worker	$5,000/mo Alice (triangulated)	Contact sales	-	Enterprise outbound. High-ACV deals ($20K+) with volume > 1,500 contacts/month.	View
A Artisan (Ava)	Outbound	per ai worker	$2K-$5K+/mo est.	Contact sales	-	Mid-market outbound. Ava runs multi-channel campaigns autonomously.	View
S Salesforce Agentforce	Native CRM	per conversation	$2/conversation	Public pricing	-	Salesforce Enterprise+ shops. Foundations free tier is the default entry.	View
H HubSpot Breeze Prospecting	Native CRM	per qualified lead	$1.00/qualified lead	Public pricing	-	HubSpot Sales Hub Pro/Enterprise users. Outcome-based: no qualified lead, no charge.	View
A Apollo.io	Multi-touch	per seat	$49/user/mo Basic	Public pricing	-	SMB to mid-market wanting data + sequences + AI in one platform.	View
O Outreach Amplify	Pipeline	per seat	$100-$160/user/mo (triangulated)	Contact sales	-	Mid-market / enterprise already on Salesloft/Outreach ecosystem.	View
G Gong	Pipeline	platform plus seat	~$200-250/user/mo all-in (est.)	Contact sales	-	Revenue intelligence + AI coaching at mid-market to enterprise.	View
D Drift	Multi-touch	platform plus seat	$2,500+/mo Premium (est.)	Contact sales	-	Conversational marketing + sales on existing Salesloft stacks.	View
N Nooks	Voice / Dialer	per seat	$5,000/user/yr flat	Public pricing	-	Inside sales teams wanting AI parallel dialer + coaching in one tool.	View
B Bland	Voice / Dialer	per minute	$0.09/min connected	Public pricing	-	Dev teams building voice AI pipelines. API-first.	View

Contact-sales tiers (11x, Artisan, Outreach, Gong, Drift): figures are triangulated estimates from Vendr, G2, MarketBetter, Landbase 2026 data. Not vendor quotes. Verify before purchasing.

The Three Sales-AI Categories

The "AI agent for sales" label covers three distinct categories that buyers often conflate. This site covers category (a) in depth.

(a) AI SDR / Autonomous Outbound

Vendors that automate list-building, enrichment, composition, and sending of outbound email and LinkedIn messages. Clay, AiSDR, Regie.ai, 11x, Artisan, Apollo AI Assistant, HubSpot Breeze Prospecting, Salesforce Agentforce for Sales. PRIMARY FOCUS of this site.

(b) Revenue Intelligence + Post-Call Analysis

Gong, Chorus, Clari Copilot, Avoma. Analyse recorded sales calls, surface coaching moments, forecast pipeline. Different buyer, different pricing, different ROI model.

Bland, Nooks, Vapi, Retell, Drift. AI-powered parallel dialers, voice bots, and conversational AI for inbound/outbound calls. Deep coverage on agenticsalescall.com.

For voice infra and dialer evaluation, see agenticsalescall.com for deeper coverage.

How AI Sales Agents Work in 2026

The 5-stage flow from signal to booked meeting. Not all vendors cover all stages.

1. Identify

Signal-triggered target selection. Job changes, funding rounds, hiring spikes, tech adoption signals. Clay, Apollo, AiSDR strong here.

2. Enrich

Contact and company data enrichment from 200+ data sources. Clay is the clear leader; Apollo has strong native database (275M+ contacts).

3. Compose

AI-personalised message generation using ICP, persona, and signal context. AiSDR, 11x, Artisan, Regie.ai strongest on autonomous composition.

4. Send + Follow-up

Sequenced multi-channel delivery (email + LinkedIn + SMS). AiSDR, Regie.ai, Outreach. Clay does not send; HubSpot Breeze sends within HubSpot only.

5. Reply + Handoff

AI handles initial reply parsing, qualifies intent, books calendar. Human AE takes qualified meetings. HubSpot Breeze, 11x, Artisan strongest on autonomous qualification.

Integration Matrix

Which vendor plugs into the stack you already run. Native = first-party integration. API = REST/webhook integration. - = not supported.

Vendor	Salesforce	HubSpot	Outreach	Salesloft	Apollo	Gong
Clay	Native	Native	API	API	API	-
AiSDR	API	API	-	-	-	-
Regie.ai	Native	Native	API	API	-	-
11x	Native	API	API	API	-	API
Artisan (Ava)	API	API	-	-	-	-
Salesforce Agentforce	Native	-	API	-	-	API
HubSpot Breeze Prospecting	-	Native	-	-	-	-
Apollo.io	API	API	API	API	Native	API
Outreach Amplify	Native	API	Native	API	-	API
Gong	Native	API	Native	Native	API	Native
Drift	Native	API	Native	Native	-	API
Nooks	Native	API	API	API	-	API
Bland	API	API	-	-	-	-

The 6-Question Shortlisting Framework

Answer these six questions to narrow from 13 vendors to 2-3 worth evaluating in depth.

1. What CRM do you run?

Salesforce Enterprise+: Start with Agentforce Foundations (free 200K credits). Evaluate AiSDR or 11x as second-source.
HubSpot Sales Hub Pro/Enterprise: Start with Breeze Prospecting ($1/lead) before evaluating AiSDR or Regie.ai.
Neither / other CRM: Clay + AiSDR or Apollo self-serve are the most CRM-agnostic options.

2. What is your monthly outbound volume target?

Under 2K contacts/mo: Clay Launch ($185) + manual send or HubSpot Breeze. No need for a full AI SDR platform.
2K-10K contacts/mo: AiSDR Explore ($900/mo) or Apollo Professional ($79/user/mo). Good middle ground.
10K+ contacts/mo: Regie.ai, 11x, or Artisan at enterprise pricing make economic sense at scale.

3. Do you need autonomous sending or a human-in-the-loop?

Autonomous (AI sends, handles replies, books meetings): 11x Alice, Artisan Ava, AiSDR full auto-mode, HubSpot Breeze Prospecting.
Human-in-the-loop (AI drafts, human approves): Clay, Apollo AI Assistant, Regie.ai AI SEP, Outreach Amplify.

4. What is your minimum outbound budget?

Under $500/mo: Clay Launch ($185) + free Apollo (100 credits). Self-serve, no commitment.
$500-$2,500/mo: AiSDR Explore ($900) or Apollo Professional. Per-message or per-seat value.
$2,500+/mo: Regie.ai Force Multiplier, 11x, Artisan. Enterprise AI worker pricing.

5. Does dialer / voice matter for your team?

Yes, voice is core: Nooks ($5K/user/yr) for inside sales parallel dialing, or Bland ($0.09/min) for API-first voice.
Voice is secondary: Regie.ai AI Parallel Dialer add-on (+$150/user/mo) if you are already on Regie.
No voice needed: Stick to email + LinkedIn vendors. Skip Nooks and Bland entirely.

6. Do you want public pricing or are you OK negotiating?

Transparency required: Clay, AiSDR, Regie.ai, Apollo, HubSpot Breeze, Salesforce Agentforce, Nooks, Bland all publish pricing.
Negotiation OK: 11x, Artisan, Outreach, Gong, Drift are all contact-sales. Budget $50K-$150K ARR for enterprise tier.

For customer service AI agent evaluation, see aiagentforcustomerservice.com -- same framework, different vendor set (Zendesk, Intercom, Freshdesk, Decagon, Sierra).

Frequently Asked Questions

How much does an AI SDR cost?▼

AI SDR pricing ranges from $1 per qualified lead (HubSpot Breeze Prospecting, outcome-based) to $185-$495/mo platform-only (Clay), $900-$2,500/mo message-volume (AiSDR), $180-$499/user/mo with seat minimums (Regie.ai), $5,000/mo per AI worker (11x Alice), and $50K-$150K ARR for enterprise vendors like Artisan, Outreach with add-ons, and Gong with platform fee.

Do AI SDRs actually work?▼

Per 2026 industry data (Salesmotion, Topo, Indie Hackers): only 22% of teams have fully replaced human SDRs with AI; 45% run hybrid models; only about 2% report pure-AI-SDR success that sticks. AI handles list-building, enrichment, first-touch composition, and signal-triggered outreach well. It struggles on objection handling, multi-thread relationships, and complex-deal coordination. Hybrid is the modal 2026 deployment.

What is the difference between Clay and an AI SDR?▼

Clay is data and workflow tooling, not an autonomous SDR. It enriches lists, scores accounts, and powers personalised outbound but a human or another tool sends the messages. Combining Clay with AiSDR, Regie.ai, or Outreach is a common 2026 stack. Apollo's March 2026 AI Assistant is converging on the same shelf as Clay by combining data, sequences, and agentic AI in one platform.

How does HubSpot Breeze Prospecting Agent pricing work?▼

HubSpot moved Breeze Prospecting from a recurring per-contact monthly fee to $1 per qualified lead recommended for outreach, effective 14 April 2026. Outcome-based: no qualified lead identified, no charge. Runs on HubSpot Credits ($10/1,000 credits). Available on Sales Hub Pro ($90/seat/mo) and Enterprise ($150/seat/mo) editions. 28-day free trial.