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Artisan (Ava) Pricing in 2026

Independent Verdict

Artisan Ava is a fully autonomous AI BDR in the same product category as 11x Alice, but on pricing the two now diverge sharply. Artisan publishes self-serve credit-based tiers on artisan.co/pricing: Free (300 credits/mo), Intern ($280/mo, 12,000 credits), Employee ($660/mo, 30,000 credits), and a custom Enterprise tier for higher volume. That makes Artisan far more transparent and accessible than contact-sales-only 11x. The main product differentiation from 11x: Artisan provides its own B2B data enrichment (450M+ contacts database) as part of the product, whereas 11x often pairs with external data tools like Clay.

$280
/mo Intern
Public pricing
consumption credits
September 2026
last verified

Pricing Tiers

PlanPriceUnitDetails
Free$0/mo300 credits/mo. No card required.
Intern$280/mo12,000 credits/mo. 10% discount on annual.
Employee$660/mo30,000 credits/mo. 10% discount on annual.
EnterpriseCustomCustom credit volume. Contact sales.

Source: https://www.artisan.co/pricing | September 2026

What Changed in 2026

Artisan has continued to expand its autonomous AI BDR positioning through 2026, marketing Ava as running campaigns across email, LinkedIn, and Twitter/X outbound, and emphasising its proprietary B2B database (450M+ contacts). On pricing, Artisan now publishes self-serve credit-based tiers at artisan.co/pricing -- Free (300 credits/mo), Intern ($280/mo), Employee ($660/mo) and custom Enterprise -- where earlier it showed only a demo request. Only higher-volume Enterprise still routes to a sales conversation. Verified September 2026 against the published tiers.

Key Features

  • ✓Ava AI BDR
  • ✓Multi-channel autonomous
  • ✓450M+ contact B2B data
  • ✓Credit-based self-serve

Integration Depth

SalesforceAPI
HubSpotAPI
OutreachNot supported
SalesloftNot supported
ApolloNot supported
GongNot supported

Who It Is For

  • +Teams wanting a fully autonomous AI BDR with built-in B2B data (450M+ contacts) and no separate Clay subscription.
  • +SMB and mid-market teams that want to start self-serve -- Free to trial, then Intern ($280/mo) or Employee ($660/mo) without a sales call.
  • +Teams that want Ava to run multi-channel outbound across email + LinkedIn + Twitter/X autonomously.
  • +Higher-volume orgs that will scale into the custom Enterprise tier once they outgrow the Employee credit allowance.

Who It Is Not For

  • -Teams needing deep Salesforce AppExchange native integration (Artisan is API-based, not AppExchange).
  • -Buyers who want per-seat or per-researched-contact pricing rather than a monthly credit allowance.
  • -Very high-volume outbound teams whose usage exceeds the 30,000-credit Employee tier -- they need an Enterprise quote.
  • -Teams that want a human-in-the-loop review step before every send -- Ava is built to run autonomously.

Compare Alternatives

11x
Direct autonomous-AI-worker alternative. 11x has native Salesforce AppExchange listing but is contact-sales only. Compare autonomy + integration depth vs Artisan's self-serve transparency.
AiSDR
Public-pricing mid-market alternative at $900-$2,500/mo. Human-in-the-loop option if full autonomy feels premature.
Clay
Artisan includes its own B2B data; Clay is the alternative data layer for teams that want to bring their own data to an AI SDR.
Pricing models explainedROI calculatorReply rate benchmarks

Frequently Asked Questions

What is Artisan Ava?▼
Ava is Artisan's AI BDR (Business Development Representative) product. Ava autonomously runs multi-channel outbound campaigns across email, LinkedIn, and Twitter/X. She has access to Artisan's proprietary B2B contact database (450M+ contacts) and enrichment signals, so she does not require a separate data tool like Clay. She identifies targets, enriches contact data, composes personalised outreach, sends messages, handles replies, and books meetings on AE calendars -- fully autonomous, no human in the sending loop.
How much does Artisan Ava cost?▼
Artisan publishes self-serve credit-based tiers on artisan.co/pricing: Free ($0, 300 credits/mo, no card required), Intern ($280/mo, 12,000 credits, 10% off annual), Employee ($660/mo, 30,000 credits), and a custom Enterprise tier for higher volume. Plans are metered by credits (data enrichment + sends), not seats. Verified September 2026 against the published page; confirm Enterprise volume pricing with Artisan directly.
How does Artisan Ava differ from 11x Alice?▼
Both Artisan Ava and 11x Alice are fully autonomous AI SDR/BDR products in the same category. Key differences: (1) Artisan includes its own B2B data (450M+ contacts) so you do not need a separate Clay subscription; (2) Artisan runs outbound on email + LinkedIn + Twitter/X, while Alice is primarily email + LinkedIn; (3) 11x has an AppExchange listing for native Salesforce integration; (4) 11x has Julian (AI AE) as a complementary post-meeting product; Artisan does not have a comparable AE product yet. On pricing they now diverge: Artisan publishes self-serve tiers (Free / $280 Intern / $660 Employee) while 11x remains contact-sales only.
Is Artisan Ava worth the cost?▼
On the published tiers the cost question is far more approachable than the old enterprise framing suggested. The Employee tier ($660/mo, 30,000 credits) is priced for meaningful monthly volume, and Intern ($280/mo, 12,000 credits) suits smaller programmes. Because Ava's output depends on how far your credits stretch across research and sends, the honest move is to trial on Free (300 credits) and measure your own cost per meeting before committing -- even a modest booking rate puts Artisan's self-serve tiers well under a fully-loaded human SDR at $400-$1,200 per meeting. The decision between Artisan and 11x often comes down to whether you need 11x's AppExchange integration or Artisan's built-in B2B data layer and self-serve pricing.